Mission: Empower sales teams with AI. Our Purpose: Make sales the most accessible path to financial freedom.
Sales remains one of the few careers where anyone—regardless of educational background—can out-earn professionals in finance, medicine, law, and tech. The barrier to entry is low, but the earnings potential is high. This should be the ultimate democratizer of wealth creation.
Yet most people fail at sales. The classic Pareto distribution persists: 20% of reps generate 80% of results, taking home most of the earnings while the majority struggles to reach their goals.
The root problem is coaching. It’s incredibly difficult and expensive to help people succeed in sales. Most are on their own, struggling, maybe being overly pushy or even lying to close a sale. Sales reps feel defeated. Customers feel unhappy. It’s bad for everyone involved.
Using recent breakthroughs in AI, we can now coach sales reps at scale. We can surface best-in-class examples from peers, distill insights, and deliver personalized coaching to every rep—not just the chosen few.
We’ve seen that it’s possible — our users are increasing their sales by 15%, 30%, and more. We hear stories from reps that because of Siro, they earned enough to pay off their tax bill, take their family on vacation, or earn time back with their newborn baby.
If we succeed, millions of people will succeed in sales.
When sales reps master their skills, they stop lying to customers and pestering prospects because they don't know how to handle objections. They become relationship builders and trusted advisors who genuinely help customers make good decisions.
The result? The entire sales profession transforms at its core—becoming more honest and pleasant for customers while helping millions of sales people find purpose and financial freedom.
Financial Target: $100B (NYSE:SIRO) with $10B+ ARR and 1M+ DAUs
Market Position: Market leader in 20+ verticals with global operations in North America, Europe, and Asia-Pacific
Cultural Legacy: We’ve radically improved the lives of millions of sales professionals. Sales professionals are recognized as trusted advisors, and business rely on conversation intelligence in every strategic decisions—Siro made it as essential as accounting software.
By January 31, 2028, Siro is the dominant intelligence platform for field sales
Financial Targets: $120M ARR from 100k DAUs, $1B+ valuation series C or D with <2x burn multiple