(just between you and me)

• by Joe and Jake

T.L.D.R.

• Field Sales careers change lives by offering people without college degrees the opportunity to out-earn college-educated workers in finance, medicine, law, and tech.
• But most people fail to realize this opportunity because coaching people in the field is too time-intensive.
• Recent advancements in audio processing and AI make it possible to democratize great sales coaching.
• We are on a mission to provide personalized coaching to all field sales people, making careers in field sales the most accessible path to financial freedom.
• Siro’s founders are both former top sales reps and coaches who previously built a sales tool that has helped over 100,000 sales reps. They have since dedicated their careers to Siro.

Field Sales Careers Change Lives

No careers offer better earnings potential and a lower barrier to entry than careers in Field Sales.

Most blue-chip college graduates will be surprised to learn that there are field sales professionals without college degrees out-earning doctors, corporate lawyers, and software engineers. Jake made more money per-month selling Cutco knives at 18 than he did later as a business analyst at McKinsey.

But the impact is more than financial. The skills learned in Sales are some of the most transferable, human, and AI-proof skills you can learn.

If Joe had never tried sales, he would never have acquired the risk tolerance to found a company.

If Jake had never tried sales, he would never have built the resilience to secure VC investment.

Our favorite thing about sales is the opportunity it offers to those who try it.

Our least favorite thing is that, overwhelmingly, most new reps never receive the coaching they need to take full advantage of it.

But most Sales Reps Fail

For some, sales roles are a gateway to financial freedom, but for most, sales roles are a constant struggle.

Individual sales productivity follows a Pareto distribution, meaning that the vast majority of commissions accumulate to a small group of excellent sales people.

Probability density function of a Pareto distribution

Probability density function of a Pareto distribution