Disrupting Field Sales with AI-Enabled Coaching that Increases Earnings and Reduces Employee Turnover

Siro was founded to empower the sales rep. This has not been the winning recipe for B2B SaaS companies.

Conventional wisdom says to serve the person with the money (e.g., VP of Sales), and everyone else is secondary. But we are a building for the sales rep, because we’ve been there.

Sales careers are challenging, but they can provide life-changing experiences: learning how to hustle, handle rejection, communicate, and listen. Sales teaches you how to bet on yourself, how to set goals, and how to handle failure. Sales careers are accessible, and those who succeed reach financial freedom often otherwise unattainable.

We believe that today's Pareto distribution of sales outcomes is a sign of enormous wasted potential from sales reps quitting each day after not receiving proper coaching or attention.

If we can leverage modern technology to scale coaching -- transforming coaching from a scarce resource into an abundant one -- we can reshape the Pareto distribution of sales outcomes.

So far, it's working.

Siro has helped thousands of sales reps in millions of sales conversations. Our revenue has grown more than 10x this year, and most of our customers have been referred by other Siro users.

Today, we're excited to announce $18M in fresh funding to give all field sales reps access to world-class coaching.

Our $18M of funding comes from back-to-back Seed and Series A rounds led by Anna at CRV, John at Fika Ventures, and Damir at Index Ventures, with participation from an amazing roster of angel investors, including Des from Intercom, Dave and Justin from Tropic, Steve King - former CEO of DocuSign, and Ryan Davis from Backlot Cars.

This fundraise is a victory in itself, pointing a spotlight at the Field Sales world, long overlooked and underserved by tech, but this is truly just the start for Siro.

We are amidst a wave of foundational technological advancement, and our goal is to harness this advancement for good, empowering individuals to find success. We're solving novel problems by leveraging bleeding-edge tech to make a positive impact on the world.

The challenges ahead of us are difficult. This is not for everyone. But if you’re curious, humble, and insatiably ambitious, please reach out. We are hiring across engineering, sales, customer support, and business ops.

Help us empower millions by making Field Sales the most accessible path to financial freedom.

-Jake and Joe

<aside> 💡 If you want to go fast, go alone. If you want to go far, go together

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